Monday, May 20, 2013

Do you dig Ardbeg – Ardbog Day 2013

It is an Ardbog Party
 It's Arbog Day! Yep you read that right Ardbog. What is Ardbog you are asking? Effectively it is a day nominated by Ardbeg to celebrate Ardbeg world wide ie. Ardbeg Day. This year it is themed Ardbog Day and to quote the official Ardbeg website below is the extract on what this years Ardbog Day is all about.

"…this year we are honouring the peat bogs of Islay with the launch of our Limited Edition bottling called Ardbog. To celebrate the launch, henceforth Ardbeg Day 2013 will be known as Ardbog Day! We all dig Ardbeg so the theme of Ardbog Day is archaeology and it’s an opportunity for Ardbeggians all around the world to get together and raise a dram in honour of all things Ardbeg."

For those in the know Ardbeg Day is part of the 'Feis Ile' Islay Festival of Malt and Music which runs on an annual basis. 2013 see the Feis Ile begin 26th May and run until 1 June. All distilleries on Islay take part including the sister island of Jura with each day seeing one of 2 distilleries open it's doors as official hosts of the day. Some day I want to get there for the festival but for those also wanting to go, accommodation on the island is very limited so booking a year in advance, basically on the day the event dates are released is essential.
Current press release image of Ardbog
Additionally to celebrate Ardbog Day a special edition whisky is also released aptly named 'Ardbog'. This years expression 'Ardbog' is bottled at 52.1% ABV and matured for ten years in American oak ex-bourbon barrels then finished in rare ex-Spanish Manzanilla sherry butts. Internet gossip notes reveal 'Ardbog' to be "distinctively salty in texture that accentuate the salty, briny flavours already prevalent in the whisky". Sound serious.

With events held world wide, for those unable to attend Feis Ile, we see Australia's Ardbog Day celebrated in Sydney on the 1st June at Centennial Park. Anyone can register and it is free to attend but places are strictly limited so get on board if you can. Official details of location and bookings taken form the Ardbeg website are as follows:
Venue: THE PARK
Address: Superintendents Residence, cnr of Oxford Street and Lang Road, Centennial Parklands NSW 2021 (entry via Paddington Gates)
Date: Saturday, 1 June 2013
Time: 12:30pm - 3pm
RSVP: ardbeg@moet-hennessy.com.au or 02 8344 9987 (places strictly limited)
Dress Code: Tweed

There will be games, drams and the Ardbog Big Dig, so reserve your place now!
Maybe see you there, my place is booked and ready to go.

The Baron


This is a non-sponsord promotion. For any further details please defer to the Ardbeg website.