Thursday, August 1, 2013

Peat, Petrol, & Muscle Tractors - Ardbeg TracTOUR

The Ardbeg Ladies!
Mo Money Mo Ardbeg and the promotions companies are singing all the way to the bank. In the last 12 months and especially in recent months we have seen a spate of enjoyable, entertaining Ardbeg media releases and campaigns. More recent campaigns of note would be Ogma & Buel, and of course Ardbog Day.  This current campaign, Ardbeg TracTOUR, maybe one of the more enjoyable to watch by far. A great sound track, a thumping heart beat, peat, petrol, and muscle tractors.

This morning I woke to a new email in my inbox titled 'Get behind the Ardbeg TracTOUR'. Below is the exact extract form the email and I think it sums it up perfectly:

"At the Distillery, we never do things by halves. So, inspired by the mighty machines that once transported our precious peat, we have created our very own, one-of-a-kind, customised, Ardbeg Hot Rod Tractor! This is one tractor you won’t be overtaking – as you’ll see from our movie. It’s built on a classic 1959 Massey Ferguson 35 chassis, just like those typically found on the peat bogs of Islay. And now it’s taking Islay life on the road... in incredibly loud, rip-roaring style." 


So what is this Ardbeg TracTOUR all about? Does Ardbeg need a reason? Honestly I have no idea apart from the fact this tractor used to haul peat and has been sitting disused for some time in Islay. Maybe this is a just general in your face Ardbeg awareness, maybe a new release is coming, or maybe just maybe it is for the shear hell of it. Either way what Ardbeg says we should all abide. Here follows an extract from the Ardbeg website itself describing the reasoning.
"It’s fair to say that tractors are the backbone of Islay agricultural activities, and indeed, our very own Mickey Heads took his first driving lesson astride a treasured Massey Ferguson."

"So here at Ardbeg, we feel the time has come to honor these oft-overlooked heroes of the peat bogs. In between shifts, we’ve been tinkering away in our workshop, waggling wires and polishing pistons under the tutelage of mechanical genius Paul Burnham, one of the UK’s top rod and custom car builders, to create… the ultimate Ardbeggian vehicle – the Ardbeg Hot Rod Tractor!"
Ride this little monkey!
This monster is seriously gee-geed up and of so nicely styled. Being a graphic designer I just cannot help myself but lust after this beast. Be sure to check out the gallery of images on the site. For the petrol heads in the club a few specs from the Ardbeg Website:

  • 1959 Massey Ferguson 35 chassis
  • 546 bhp
  • 604 lb/ft of torque
  • 8.2 litre V8 supercharged engine
  • 8 custom configuration pipes
  • Weight: 2 tonnes
  • Rear wheel height: 4.5ft / 137cm (equivalent to 4.7 bottles of Ardbeg)
  • Colour: Ardbeg green, gold and chrome
  • Detailing: branded grill, bodywork and embroidered leather driver and passenger seat
Images from Ardbeg TracTOUR site
At this time there is unfortunately no mention of the Ardbeg TracTOUR coming to Australia yet, which is a real pity but it is early days so I will be keeping a keen eye on the inbox and Ardbeg TracTOUR tour list just incase and I suggest you do too.

The Baron


This is a non-sponsord promotion. For any further details please defer to the Ardbeg website.