Tuesday, November 3, 2015

Art meets Science meets Whisky - Glenfiddich The Finishing Touch

Here is a bit of an interesting concept for whisky. We all enjoy our whisky and most probably enjoy a bit of good music to get into the vibe while kicking back with a dram. Glenfiddich have just released a short clip conducting an experiment to explore the effects of live music on single malt. That single malt is the Glenfiddich 21yo to be exact.

What is this really involving? Well instead of myself getting technical when I am not a technical person I thought it best to pull some extracts form the release for you to read yourself:

The Mavericks of Dufftown bought together a diverse ‘cast’ including experts in the science of Cymatics ( the study of visible sound waves), Caribbean vocalist, Calma Carmona, and the Co-Operative Orchestra Scotland in a revolutionary experiment designed to explore the effects of live music on single malt. Inspired by the whisky raised in Scotland and roused by the Caribbean, a Franz Ferdinand track, Love Illumination, was selected as the experiment’s catalyst, with a new interpretation fusing the musical heritage of both cultures through powerful Scottish orchestration and Carmona’s distinctive Caribbean vocal. 
The artists performed the unique track in a London warehouse in real time to an ‘audience’ of bespoke, precision-crafted devices, developed by creative laboratory TenHertz, and manufactured to capture the various cymatic effects of the music on the 21 year old liquid. Each device was specifically attuned to respond and react to different note ranges and sound frequencies, isolated through a speaker via specially programmed software.
Vaguely reminiscent of classroom chemistry flasks, but infinitely more sophisticated, the Decanter devices produced horizontal pulses and vibrations associated with the stringed instruments and Calma's vocals. The Double Helix and Zig Zag devices manifested air twists and zig zag patterns created by flowing whisky in response to the double bass and percussion of the orchestra and band. A fourth device, the Levitron, isolated one drop of ‘levitating’ single malt between two ultrasonic transducers in mid-air. The whisky was in suspended animation, created by the notes of the song's finale and it’s the first time that this has been witnessed outside of a laboratory.
Sounds pretty cool right? Now if you set aside all he technical guff and take this for what it really is, then you going to love it. Visually it is spectacular clip making me pretty thirsty for a whisky.

I hope you enjoy.

The Baron

Information quoted in this post has been provided to us as an official media release by Agent99 on behalf of the Glenfiddich.